Wrapped also sees the publication of Spotify’s annual rankings of artists, tracks, albums and podcasts. those who play the artist regularly) total number of fans sharing the artist’s profile, albums and tracks and more granular data on their most popular track’s performance.Īrtists will be able to translate their Wrapped cards into 31 languages – the idea being they can thank fans in different parts of the world – while as previously announced, artists using Spotify’s merch integration with Shopify will see their top fans emailed a link to one of their products “over the next few weeks”. The stats include total hours streamed increases in followers, total listeners, streams and playlist adds total number of ‘top listeners’ (i.e. More than 170 artists and podcasters have also filmed videos for Spotify to thank fans whose top lists they’ve appeared in, with those clips also appearing in the Wrapped hub.Īs for artists, they’ll get their own Wrapped microsite within the Spotify for Artists portal, which shows their key metrics from 2021, and encourages them to trumpet them on social media via the artist cards. The social cards for all this will be shareable on Snapchat, Twitter, Instagram, Facebook and – for the first time – on TikTok. Spotify has added some more personalised features to its Wrapped hub: 2021: The Movie, Your Audio Aura, Playing Cards and 2021 Wrapped: Blend – the latter based on its personalised playlists for two listeners, which launched this year. Mariah Carey must be furious! Although her December royalties will probably soften the blow…) The Wrapped data is based on listening from 1 January to 27 November.
Spotify users will be able to see their top artists, genres, tracks and podcasts in the Wrapped section of Spotify’s app, along with how many minutes they’ve listened to in 2021.
But we can answer that question today: the promotion is now live. Over recent years, Spotify has worked hard to make its annual Wrapped promotion a bona-fide Big Social Media Event, fuelled by the ‘cards’ that listeners and artists alike can share to socials with their stats.īased on the blizzard of ‘when is Spotify Wrapped 2021?’ news stories we’ve seen in recent weeks, this year is no different.
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